Crystal Ecton and Selase Dow Promoted to Market President

Innovista is pleased to announce the promotion of two individuals, Crystal Ecton and Selase Dow, to Market President of key Texas geographies. These new roles will lead the service delivery and drive performance for Innovista’s clients across the Central and North Texas markets, respectively.  The promotions represent a continued expansion and growth of the team at Innovista and the markets it serves.

Central Texas

Crystal Ecton is responsible for building and leading Central Texas physician networks in navigating transitions in healthcare delivery, value-based contracts, and strategic alignments to drive success. Spanning Austin, San Antonio, El Paso, and Laredo, this market includes multiple Accountable Care Organizations (ACOs) representing over 250 primary care physicians. Crystal was an early leader at Innovista and quickly formed relationships with these physician networks, implemented care programs and value-based strategies that have resulted in over $20 million in shared savings and quality bonuses. Prior to her role at Innovista, Crystal served as the Senior Executive Director at Employer Direct Healthcare, an Austin-based healthcare start-up, bringing innovative healthcare solutions to self-insured employer groups. Crystal holds degrees in Economics and Political Science from University of California at Berkeley.

To View the Press Release by Austin Business Journal, click here.

North Texas

Selase Dow joined Innovista in 2017 and quickly took the lead in the North Texas market, working directly with large physician organizations to implement advanced financial and care models to drive growth and success. Selase brings knowledge and experience from over 13 years in the managed healthcare industry, including operations, contracting, ACO management, and consulting. Prior to joining the Innovista team, Selase came from Universal American/TexanPlus, where he spent nearly five years growing membership and generating over $11 million in savings for his clients. He also brings deep expertise improving quality in plans for vulnerable populations. Selase holds a Master’s in Healthcare Administration from the University of Maryland.

To View the Press Release by Dallas Business Journal, click here.


“At Innovista we look for leaders who are passionate about driving performance for our clients, and who embody the principles of serving those next to them, whether colleagues or providers and their patients. Crystal and Selase model this every day.  I am grateful for their commitment, proud of their accomplishment and look forward to seeing them continue to lead our partners in these critical Texas markets,” said Rich Steinle, President and CEO of Innovista Health Solutions.


About Innovista

Innovista Health Solutions is a population health management organization focused on supporting independent physicians on the pathway to value-based or delegated risk models. With extensive industry experience, population health-focused technology, and an innovative approach, Innovista delivers a truly unique, turnkey solution for healthcare providers, partnering organizations and facilities.


Innovista Media Contact

Laura Bingham